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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

February 2, 2013
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There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal – specifically dog – lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.

The ads all build on Subaru’s reputation of being a dog-friendly brand, and its latest “Dog Tested. Dog Approved” campaign will feature four 20-second spots. Of the four, “Tailgate” and “On The Lot” are definitely the most entertaining, while “Let’s Talk Financing” and, especially, “Lint Roller” are snoozers.

Original Article

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