Subaru hits 500,000 sales in the US in 2014, a record for the brand
Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it’s hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn’t end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru’s seventh year of growth.
Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years.
Leaders at the automaker are confident about this year as well, saying, “[we] expect 2015 to also be another record year.” But our favorite line in the press release announcing the feat: “The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer.” Hey Subaru, you calling us fat?
SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014
– Subaru sales in U.S. top 500,000 for the first time in a calendar year
– 500,000th vehicle sold on December 29
– All models contributing to sales increase
Cherry Hill, N.J. – Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2.
The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body. The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer while also delivering improved interiors, technology and safety features such as the award-wining EyeSight® Driver Assist Technology. Furthermore, the company’s retail outlets have embraced process and amenity improvements as sales volume increased, while the total number of outlets has remained steady.
All of the company’s current models have contributed to its sales success; the current Impreza (four and five-door) is enjoying its best-ever generation and the Outback and the Forester mid-size CUV now retail 300,000 units per year, combined. The new small CUV entrant, XV Crosstrek, has also added over 60,000 sales to the year-total, while the all-new Legacy sedan is enjoying its best sales ever; more than doubling its year-over-year monthly sales since the launch of the 2015 model. On the performance side, sales of the company’s sporty models, the WRX and STI, are at their highest levels ever following the debut of the all-new 2015 models.
Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. said; “We are delighted to have reached this historic milestone and our results show we are delivering vehicles that people want to buy. That we have grown so steeply and also so steadily over the last seven years is a testament to our products and to the commitment of our retailers who have had to manage this increase in capacity. There is a positive air around our business and we have no plans to stop our growth; we expect 2015 to also be another record year for Subaru.”
2015 Outback Gallery